Why do you need my product cost for Price Tests?

Why do you need my product cost for Price Tests?

Importance of “Cost” in Price tests

The default and most effective way we believe to determine the success of different price points is by identifying the price variant (price point) that yields the highest “Average Profit Per View”. To calculate this, we must know your product’s cost. Don’t worry, we won’t share your cost information with your customers, or anyone else.