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No End-Date: These tests will run indefinitely until you “Select a Winner” or “Pause/deactivate” the test.

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‍Visitor Count:  You specify the number of visitors each variant will need to achieve (at a minimum) to end the test.

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Custom Parameters: Define custom test parameters to create a custom sample size/visitor goal that each test variant must achieve before the test is considered complete (and variant changes no longer occur):

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This feature is best suited for store owners who have very clear objectives with their A/B Testing needs and want to ensure their tests are ran in a statistically significant manner. See this article to learn more about statistically significant A/B Testing:

https://www.invespcro.com/blog/how-to-analyze-a-b-test-results/